Kimmo Huosionmaa
The media is a thing what rises and falls political leaders all around the world. Power of the media is absolutely incredible when political leaders and candidates are making their ideas well known for everybody in the state. Media and media-houses are in a key role when political leaders will share the ideas with the people, whose votes are very important when somebody wants to become the member of the parliament.
If media bans some candidates, that they can't get any marketing time for the ideas, or gives free marketing minutes to other candidates, will that make an influence to all election system? But marketing is much more than only minutes on the TV set. Where those marketing minutes will put are at least so important as a number of minutes on TV. If those minutes go in the middle of programs, what doesn't interest the politician's target group, they don't have any influence for the group where that political person will focus his or her speech.
Banning of a person might happen by many ways. The most hated method is that reporters begin to harass a candidate with some personal stuff. It's the very nasty thing to glance with somebody's medical conditions or behavior in some past things. If that medias quest will face only scorn and underrating it makes that interview very uncomfortable. And in those situations might some people collapse. Sometimes those reporters will use physical violence in those shows.
If some young candidates media-minutes goes in the middle of some evening day shows, those minutes go for nothing. None of the young people will stay in the home in early afternoon. And if some candidates target group will be elder people, the right place to put those expensive minutes is not probably in the middle of rock-concert or something action movies. Those minutes are suitable for young people, who looks for that kind of programs. This is the way how media takes influence to political control. If the media doesn't like some persons, they just ban those candidates, and that makes bad things for their campaigns.
The media is a key element when mistakes and errors on the society will bring to people mind. And medias role is to control public authorities and bringing misuse of authority into public knowledge. But if media gives false information it will become the biggest enemy of democracy what people ever can imagine, and that's why populism is so dangerous. We must remember that the worst dictators in the history, Joseph Stalin, and Adolf Hitler have risen to the leadership of their governments with medias support, and if the media lies to the people, they can't get knowledge, what those men in shadows are actually doing.
And publishing false gallops, will media make new kind of politics. A person who ever make good decisions. If gallops say that 90% of people want something, might most of the politicians take that thing in their program? And that would have a very strong influence for legislative part of the government. Politicians can't just pass 90% of electors, and that's why gallops are so important in the political environment. But is that number right, that's the question? If the number of that preponderance is only 55% the politicians would not follow that group so strongly. But if some actor fakes the number as a 90% that will cause strong movement in the parliament. That's why faking the gallops is the very strong method to take influence to the political movement.
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